dglobalnews.com Google to Stop Reading User's Messages
Published: Wed, June 28, 2017
Research | By Kayla Price

Google to Stop Reading User's Messages

Google to Stop Reading User's Messages

Google will no longer scan Gmail accounts to deliver personalised ads - but it's not anxious about your privacy so much as corporate customer confusion.

In the statement, Google senior vice-president, Diane Greene, said the move was created to align the company's consumer offering with its other products, including its business offering, G Suite. "Consumer Gmail content will not be used or scanned for any ads personalisation after this change." wrote Diane Greene, the senior vice president of Google Cloud.

As Green put it in her blog post, Google now bases ads on user settings, which allow users to disable personalized ads entirely.

For those who don't know G Suite is Google's solution for enterprises.

Ads based on scanned email messages has drawn strong criticism and multiple lawsuits since its early years.

However, the above move could still be the subject of a lot of controversy as Google isn't stopping scanning the emails altogether.

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That means when you have a dinner reservation in your email, Google will still make suggestions about where that is on the map.

Google has announced that it will stop scanning the inboxes of Gmails free users for ad personalization at some point later this year.

Despite that, Google said some of its business customers incorrectly assumed the company was scanning those accounts as well.

Firstly, you will have to go to myccount.google.com. Ad revenues earned via channels like email and search have helped build Google into the tech titan it is today, but the Alphabet-owned company might be eyeing different avenues as it seeks continued growth, with the enterprise space providing opportunity despite being highly competitive. In the case, nine plaintiffs - including two Google Apps for Education customers - said Gmail's scanning practices violated California wiretapping laws, and also reflected broader concerns that student data should not be used for commercial purposes, according to Education Week.

Google's G Suite will remain ad free, says the new blog post.

More than 1.2 billion people use Gmail and soon users of the free account will have the option to switch off ads personalisation. Google started using the contents of emails to inform its targeted advertising back in 2004.

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