dglobalnews.com Cow urine: Baba Ramdev woos Muslims for Patanjali's sales
Published: Sat, May 06, 2017
Markets | By Armando Jensen

Cow urine: Baba Ramdev woos Muslims for Patanjali's sales

Cow urine: Baba Ramdev woos Muslims for Patanjali's sales

Nirupam has alleged that while the current market value of the said land is at least Rs 100 crore per acre, Ramdev's Patanjali Ayurveda received it at a throwaway price of Rs 25 lakh per acre. "We will become the largest home-grown FMCG player in the next one year", said Ramdev.

Patanjali Ayurved, promoted by yoga guru Ramdev, had clocked a turnover of Rs 10,561 crore in the financial year ended March 31, 2017.

He asserted that Patanjali will be the biggest Swadeshi brand in a span of one or two years.

The Haridwar-based FMCG firm in order to achieve its ambitious target is reaching more consumers across the country and also targeting Muslim community.

This fiscal, the company is looking to sharpen its focus on categories such as spices, pulses, vegetable oil, biscuits, confectionery and juices and add more products to these segments.

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The Ayurveda major clocked in Rs Rs 10,216 crore in FMCG and ayurveda sales during 2016-17, leaving behind Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore), reports Business Standard. The Yoga Guru also said that he is an "unpaid ambassador" at Patanjali and that his childhood friend Acharya Balkrishna holds 97 percent of the company's shares. Honey is around Rs350 crore and would grow to Rs500-600 crore this year, " Ramdev said. "Our kacchi ghani mustard oil (sales) is around Rs 522 crore and would grow to Rs 1,000 crore", Baba Ramdev said.

According to the company, it has now 15 percent market share in shampoo, 14 percent in face wash, 35 percent in dishwasher and 50 per cent in Honey.

When asked if Patanjali benefits from such perceptions, Ramdev said people are free to say anything they want and "I don't want to comment on it".

Yet, Ramdev thinks multinational companies (MNCs) like Unilever, Colgate, and Nestle are still not taking Patanjali seriously.

Congress Mumbai chief Sanjay Nirupam had filed a petition alleging irregularities in the allotment of land to the company for setting up a food park in the Multi-Modal International Hub Airport at Nagpur (MIHAN). "We will venture into segment very soon".

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