dglobalnews.com Apple Trounced In China Smartphone Market By Local Rivals
Published: Sat, May 06, 2017
Tech | By Arthur Brown

Apple Trounced In China Smartphone Market By Local Rivals

Apple Trounced In China Smartphone Market By Local Rivals

We also do not expect to see any new smartphone companies entering the market that will be able to make a significant difference to the smartphone scene in China.

Oppo now has a total of over 200,000 online and offline sales outlets in China, while Vivo has 250,000 offline sales outlets, indicated the sources.

Latest data from Counterpoint Research for the first quarter of this year has come in, and the trends don't look encouraging for both Apple and Samsung.

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But an increasing number of them, such as Huawei, Oppo and Vivo, have started to take the high-end market seriously as competing aggressively for razor-thin margins in the low-end market is no longer in their best interest. Apple's share of this super-premium segment remains at 80%, with five out of the top ten model SKUs belonging to Apple.

According to the new report by IDC, Cupertino- based tech giant Apple has been seeing double-digit year on year declines for the fifth quarter in a row in China, while Chinese smartphone maker Huawei, Oppo, and Vivo increased their share as the world's largest smartphone marker.

"Consumers are seeking to upgrade their smartphones to seek a better user experience and these companies offer models that can meet their demand", said IDC in a research note released on Thursday. The 4000 rmb and above segment mostly peaks during the Apple iPhone launch quarter and shrinks for the rest of the year. However, four Chinese models - three from Huawei Technologies and one by Vivo - have made it into the list with one spot left for Samsung Electronics. Apart from the continued reliance in celebrity endorsers for these models, one other common factor these models share is the strength of the phones' cameras which was clearly highlighted across all their advertisements. It will be opening more stores in Chinese tier one and two cities while sibling vivo already has an established home market and is now looking to go off-shore. This can be aptly exemplified in OPPO's key flagship R9s which comprised close to half of its overall shipments.

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