dglobalnews.com World's Last Male Northern White Rhino Gets Help From Tinder
Published: Wed, April 26, 2017
Culture&Arts | By Orlando Mckenzie

World's Last Male Northern White Rhino Gets Help From Tinder

World's Last Male Northern White Rhino Gets Help From Tinder

"The plight that now faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet", Richard Vigne, the conservancy's chief executive officer, told AP. Sudan is the only remaining male northern white rhino in the world.

Conservationists are hoping that Sudan's Tinder profile will help them raise enough money for $US9-million ($A12 million) fertility treatment as all attempts at getting him to mate naturally have failed.

Ol Pejeta Conservancy has partnered with Tinder, the world's leading social app for meeting new people, to launch a new campaign to raise awareness about "The Most Eligible Bachelor in the World" named Sudan.

'I don't mean to be too forward, but the fate of the species literally depends on me, ' the Tinder profile says.

"6 ft tall and 5,000lbs if it matters". Experts are hopeful the same process can be used on the two female northern white rhinos, Najin and Fatu, in the coming months.

Poachers sell northern white rhinos horns for $US50,000 per kilo, making them more valuable than gold or cocaine, and his keepers fear that Sudan, who at 43 is ancient for a rhino, may die or be killed before they can raise enough money.

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To anyone surprised by Tinder's display of solidarity, don't forget that the dating app is no stranger to supporting good causes.

The rhinos have been unable to breed naturally for a number of reasons, including old age, however there are still 17,000 other female white rhinos still out there for Sudan to meet. "No, seriously, I'm the last male white rhino on planet earth", his Tinder bio reads. After swiping right on the rhino's profile, they'll receive a message with a link to donate. The embryo will be implanted in a surrogate southern white rhino, a far more common species.

Starting Tuesday, Tinder users in 140 countries could stumble upon Sudan's profile as they swipe through potential matches. If it works, it'll be the first time artificial reproduction will successfully be carried out in a rhino species.

'The plight that now faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet, ' said Vigne. No one could run this campaign better with us than Tinder.

Siegfried Modola / Reuters Only three northern white rhinos are known to be in existence. "Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realised".

The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions.

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