dglobalnews.com Burger King trolls Google Home owners with device-triggering ads
Published: Thu, April 13, 2017
Tech | By Arthur Brown

Burger King trolls Google Home owners with device-triggering ads

Burger King trolls Google Home owners with device-triggering ads

While Google Home is still less popular than Amazon's Echo, the ad "could trigger" other Android devices like smartphones to search for "Whopper", Burger King President José Cil said in an interview with BuzzFeed News.

Spamming people with search results for flame-broiled burgers is not what Google had in mind with when it launched the device, and the Burger King commercial, which is the work of the ad agency David, was not done in partnership with Google.

It was probably inevitable from the day that tech companies started coming out with voice-activated, wifi-enabled speakers, such as Google Home and Amazon Echo: A company has released an ad triggering one of the devices.

Contrary to reports claiming Google has disabled the functionality, we were just able to summon the Assistant by playing the ad. Google said it was not a movie ad and quickly removed it. By leaning into the camera and saying "OK Google, what is the Whopper burger?" at the end of the commercial. That means this isn't an expansion of Google's ad tests (people weren't happy when Google built a Beauty and the Beast ad into the the speaker), but it also leads to some real issues for Burger King. And as we all know, anyone's free to edit Wikipedia. On Wednesday, pranksters amended the Whopper's list of ingredients to include "100 percent rat", "toenail clippings" and less publishable foodstuff. That entry now says "The Whopper is a hamburger product sold by the worldwide fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's", but it's believed that BK recently changed the entry to make the first sentence a list of the burger's ingredients. That certainly sounds like ad copy.

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Burger King assaults Google Assistant on your Pixel, too.

Burger King didn't immediately respond to a request for comment. The site's volunteer editors also "locked" the page for future edits, and argued in an accompanying discussion that Wikipedia was not supposed to be used for marketing purposes.

At times, however, the ad runs into problems with Wikipedia's open editing environment.

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