dglobalnews.com Facebook App Gains In-App Camera With Effects, Facebook Stories Too
Published: Thu, March 30, 2017
Research | By Kayla Price

Facebook App Gains In-App Camera With Effects, Facebook Stories Too

Facebook App Gains In-App Camera With Effects, Facebook Stories Too

In August previous year, Facebook introduced a stories feature on Instagram, followed by the introduction of a similar feature in its Messenger app in January.

Facebook has been trying to pack in all the popular features on social media on its apps, so users will spend more time on its app rather than go to other social media apps like Snapchat.

Facebook's spin on Snapchat-style photo sharing officially launched Tuesday with a fancy new camera packed with photo effects and function. Facebook Stories will let users share multiple photos and videos, which disappear in 24 hours. An update on iPhone and Android available beginning today will let you experience the kind of ephemeral content sharing you're used to seeing in Snapchat right inside your Facebook app.

Users will also be able to share their visual compilations directly to an individual or group of Facebook users if they choose to - part of the app's new "Direct" feature. The feature too is reminiscent of Snapchat's disappearing stories feature.

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Lastly, users can also send their pictures and videos directly to friends using "Direct".

Facebook is also adding one-to-one communication, another key component of Snap's social offering, rather than the one-to-many social model Facebook employs for its main social network. It's been filled to the brim with masks, frames, interactive filters, and reactive effects like falling snow.

The company said the move put the camera at the heart of the Facebook experience. They'll also include masks to put on faces as you frame your shots, with selections representing Guardians of the Galaxy Vol. 2, Power Rangers, and Wonder Woman as some of the options. The updates should already be downloaded if you have the latest version of the app. To take photos and videos for Direct or Stories, you have to launch Facebook Camera. And just like Snapchat, these stories will be viewable for 24 hours. Once the conversation on the story ends, the conversation will no longer be visible in Direct.

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