dglobalnews.com Did Somebody Say… Delivery?… McDonald's is Making It Easier for You
Published: Sun, March 05, 2017
Global Media | By Cecelia Webb

Did Somebody Say… Delivery?… McDonald's is Making It Easier for You

McDonald's has lagged other fast-food restaurants such as Domino's Pizza Inc (DPZ.N), Panera Bread Co (PNRA.O) and Starbucks Corp (SBUX.O) in its use of digital technology. Almost 75% of the population in its top five markets lives within three miles of a McDonald's, the company said.

The hamburger giant unveiled plans at its annual investor day to make "mobile order and pay" available at all of its roughly 14,000 US restaurants by the autumn.

Many of McDonald's overseas restaurants already offer delivery, especially in Asia and the Middle East, and the company generated nearly $1 billion in sales from the channel past year.

The world's biggest burger chain said during its investor day in Chicago that it lost some of its most loyal fans to other major fast-food chains, rather than to newer, smaller rivals.

McDonald's (mcd) is betting on new tech like mobile orders and payments to halt an exodus of US customers that has seen store visits fall by 500 million since 2012.

Meanwhile, the chain also revealed it will expand the use of its mobile app for ordering.

Easterbrook said its multi-fronted approach will retain existing customers, lure back customers lost to QSR competitors, catch up with ever-increasing customer expectations, result in "meaningful improvements in quality, convenience and value" and, ultimately, bring back past customers and convert casual customers to committed McDonald's enthusiasts.

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The Golden Arches stated in a filing on Wednesday that it is experimenting with different delivery models including partnering with third-party delivery services throughout the world.

"Delivery is the most significant disruption in the restaurant industry in our lifetime", Brady said. The chain will spend more than a billion dollars to refresh locations worldwide.

McDonald's is making big changes.

The chain rolled out delivery services in China in 2008, and delivery sales have since tripled. In the USA, the chain will roll out its mobile ordering app at the end of the year.

McDonald's shares rose 1.5% to 129.54 in afternoon trading in the stock market today after being halted for a substantial time during the investor meeting.

In the US, the upgrades will be rolled out to roughly 2,500 locations by the end of this year, with most of the nation's 14,000 restaurants revamped by 2020, according to Chris Kempczinski, president of McDonald's USA.

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