dglobalnews.com Verizon's move to unlimited data ups ante in wireless war
Published: Tue, February 14, 2017
Tech | By Arthur Brown

Verizon's move to unlimited data ups ante in wireless war

Verizon's move to unlimited data ups ante in wireless war

AT&T offers its own unlimited data plans that start at $100 for one line and just to those customers who subscribe to its satellite service DirecTV.

Verizon, a longtime holdout, has joined other carriers in offering an unlimited data plan. And unlike T-Mobile or Sprint's plans, which limit video resolution to 480p, Verizon's will allow for streaming videos in high definition.

Everyone has an opinion about Verizon Communications Inc (NYSE:VZ) decision to offer an unlimited data plan. In comparison, two lines on Verizon Unlimited will run you $140. Up to four additional lines cost $45 per line, also with unlimited data, talk, and text on smartphones and tablets, again with the requirement of paper-free billing and AutoPay.

So four lines cost $200 on Verizon, $160 on T-Mobile, and $160 on Sprint (after this year's special).

Verizon says it has upgraded its network to handle the expected surge in traffic from unlimited data users.

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The official reason: Verizon's "fundamental" desire for customers to have more choices, plus network upgrades that now "can manage all the activity customers undertake", explained division president Ronan Dunne.

As with any unlimited plan, there are a few caveats. Of course, these days "unlimited" seems to mean "limited in these specific and annoying ways", so is the same true for Verizon's plan?

Verizon does note that any subscriber that uses more than 22GB of data per month could get throttled for the rest of the period, if the network in their area is congested. The monthly installment for the customer's new iPhone 7 would then come out to be $27.08. A connected smartwatch can be added for just $5 per month. According to their press release, to "ensure a quality experience for all customers, after 22 GB of data usage on a line during any billing cycle we may prioritize usage behind other customers in the event of network congestion".

Verizon has said previously it was not interested in the unlimited plans, but its growth in wireless customers tapered off during the last quarter of 2016.

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