dglobalnews.com Overseas Ford Bronco, Ranger Might Offer Hint To Future US Models
Published: Thu, January 12, 2017
Tech | By Arthur Brown

Overseas Ford Bronco, Ranger Might Offer Hint To Future US Models

With a trend in recent years towards climbing SUV and truck sales in North America, it was little wonder that Ford announced the return of two of its most famous truck nameplates - the Ranger and the Bronco - at the 2017 North American International Auto Show in Detroit. Ford was at that time being heavily criticised by Donald Trump for plans to shift some vehicle production from the U.S. to Mexico.

The Ranger was last offered in the U.S.in 2011, but a new version of it has been sold overseas ever since. We don't know when the Bronco will go into production. It's striking that Ford isn't using the term "all-new" to describe the upcoming Bronco and Ranger.

In a follow-up tweet Ford spokesman Mike Levine added a bit more context to Hinrichs' Ranger comments saying "The all-new Ford Ranger will be tailored to the needs of North American customers with unique front styling, engines and features". That minimizes Ford's risk in the unlikely event that the Ranger, and the Bronco that will be derived from it, somehow fail to generate sales.

President-elect Donald Trump praised the move, also hailing word that Ford's cross-town rival Fiat Chrysler Automobiles would invest over $1 billion to boost USA production.

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He also said the company isn't concerned that the midsize pickup will cannibalize its venerable F-150.

Speaking at the Ford press conference at the 2017 Detroit Motor Show, Joe Hinrichs Ford's executive vice president and president for the Americas, said the new vehicle would be, "A no-compromise midsize 4x4 utility for the thrill-seekers who want freedom and off-road functionality, with the space and versatility of an SUV".

That means the Bronco will be a body-on-frame truck, and closer in spirit to the compact first-generation model than the F-150-based behemoth that chauffeured O.J. Simpson around Los Angeles so many years ago. If you want to be one of the first to get your hands on the new Ford F-150, you should make your presence known at a local Ford dealer.

Both the Ranger and the Bronco will be produced at Ford's plant in Wayne, Michigan. We expect to see it on display at the 2019 Detroit Auto Show, if all goes as planned. We'll have more as we learn details. "Bronco will be a no-compromise midsize 4x4 utility for thrill-seekers who want to venture way beyond the city".

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