dglobalnews.com Mercedes-Benz posts record sales in China
Published: Thu, January 12, 2017
Tech | By Arthur Brown

Mercedes-Benz posts record sales in China

Mercedes-Benz posts record sales in China

Compatriot Audi sold 11,192 units in 2015 and in 2016, the brand only managed sell below the 10,000-unit mark. The Indian luxury vehicle and SUV market saw a steady growth overall in terms of sales for most auto makers with big new launches, new variants and of course, new brands finally entering the scene.

Meanwhile, Volkswagen's luxury brand Audi reported on Monday that it had sold nearly 1.9 million vehicles in 2016, up 3.8 percent on the previous year. The decline of 2% in sales is the first time since 2012 when the company closed a year with negative numbers.

Mumbai: In spite of a marginal fall in sales due to ban on diesel vehicles for most of the year and demonetisation, world's largest luxury carmaker Mercedes could retain its foothold in domestic market for the second year in a row by selling over 13,000 units in 2016.

The luxury vehicle market maintained its tractions despite a ban on the sale of diesel cars of over 2000cc in Delhi-NCR - which accounts for 25 per cent of all luxury auto sales in India - and demonetisation.

"Our strong sales momentum in 2016 underlines this customer trust on a winning brand, which strengthened the brand's position and market share, more than ever before".

Roland Folger, managing director & CEO, Mercedes-Benz India, said, "Clocking more than 13,000 for two consecutive years is an achievement for us, given the uncertainties and challenges we faced last year".

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The Munich-based manufacturer sold 80 000 fewer cars in 2016 than the Daimler AG brand, which drew younger buyers with sporty redesigns and a bigger array of increasingly popular SUVs.

"2016 was the most successful year for Mercedes-Benz in the history of the company, and the sixth record year in succession", Daimler Chairman of the Board Dieter Zetsche said in a statement.

BMW is set to release its figures for the full year 2016 later on Monday.

The Germany automakers cars were seemingly not as well received in the U.S. - a market which is notorious for the love of their own local vehicles - where the group's auto sales grew marginally at 0,8%. Sales in the nation jumped 26.6% year-over-year to 472,844 vehicles.

Folger said that in 2016, the momentum of the brand was buoyed by its product strategy with all-round contribution from all the segments.

The Munich-based firm notched up growth of 5.2 percent over 2015's result, but couldn't hold Mercedes off the top of the sales podium. Audi had already said it sold "only" 1.87 million units past year, while BMW's annual sales figures haven't been published yet.

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